How to run a business successfully and effectively.
We all know that running a business isn't easy but in my experience with the right process, software and documentation. It can lot be easier. Stick around and I give you my inside track of how I run my 7 figure animation agency ( wyzowl ).
Back than I found my animation agency wyzowl in 2013. Since than I have worked hard and I have been looking of to grow to one of biggest brands in our industry. Like growing any business it hasn't been easy. It has time when the business is all consuming but over time I have designed the business and grown the team in such a way the actual day to day handachs is mostly a thing of the past. So I thought it is good to write an article to share with you somethings that failed and worked really well that brought my agency to this point.
What we do?
First let me give you are context of what my agency actual does. We create animated videos that help our customers attract their targeted audience and explain their product and service or idea. Support their customers. We have got a team of 20 people of Marketers, sales people, copywriters, illustrators, animators and supporting roles. But how does it all work?
Marketing and sales
Let's get into the juicy staff. Starting with Marketing and sales. Back then when we had just started we were running a service that no body else was and it was allot easy to get in customer. We were just running Google ads and just that easy customers came on board for us. Now days things are competitive than those days. We now have an inbound Marketing strategy. We heavily invest in content Marketing and SEO. This means we write blog articles with different and relevant keywords in our nich to rank on the first page on Google and to help these blog articles rank we usually create regular surveys that bring us with unique data and this survey gets links from journalist and other people in the video industry.
And that in turn gives our blog article the authority to rank well on Google. We offer our reads an ebook. Where we get there contact details like emails converting our blog article readers to leads. We send the regular emails and we have a series of emails that can convert the readers to potential customers. And promote our content using our social media channels like LinkedIn, Facebook, Instagram.
All in all this Marketing strategy helps us generate in more than 1000 new leads every single month and if you want to learn more details about this you can subscribe below to our newsletter for updates about the lessons we have for you. Back to our inbound Marketing we have a small sales team which talk to our leads and desicase on the requirements and get new projects up and running. Essentially our business is like unending lop because it is Marketing than sales and then production and again Marketing then sales and then again production.
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Project management
And then if our customers are on board. how do we run our projects? Making 100% custom made animation videos is allot difficult containing a lot of stages and scales involved. Micro managing of every stage has been well stainble for me. Actually I have designed the business to remove those micro headaches so I designed it to be self process driven and excellent.
We have a document book with everything where our team has to look and see what they have to do and what totally they do. We have a clear hand over to the one leading the project because I separated our team into groups and every group has a lead responsible for everything. We use project.com to keep our files, messages, tasks, and key information in one place. As me the leader I look in the projects and realize how it is work.
Team structure
We have a manager on very team and helps a lot in the business where the manager is responsible for everything his team is holding and there responsibilities. As we take communication an important thing every mourning we have a talk and desicase on different important issues like reviews and others. And each day every one fills in a daily report. And regularly have an AAA which is Ask Anyone Anything meeting which helps our team members collaborate on different issues and get the best ideas and decision.
You may need to read this article to develop a good leadership skills for life.
Conclusion
I have been looking for the best ways of building a business where it is self driven and hands off to be able to do other stuff like being with my kids, reading books and other projects. I have took these things as important. Number 1, don't micromanage. Trust your people and process. Number 2, create process guides and leverage software. Number 3, make things clear through documentation. Number 4, standardize with guidelines and templates and rules.
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