Innovation and creativity equals to success.

Online teacher October 09, 2022

Innovation and creativity for the better products or service.

Written by Anthony J James

Companies, organisations and agencies claim creativity and innovation hold the keys to future success and growth.

As Group CEO Innovation, Technology & Growth at Trinity Consulting, I agree, with one large cavet, most only pay lip service to this thinking.

They like to continually express approval of or support of innovation and creativity.... but, insincerely and often without taking any significant action.

As I continue to discuss and explore creative, innovative business solutions for brands and clients, the questions below, continue to be asked over and over again.

Take a quick look, if you can SUCCESSFULLY answer the majority of these questions then you are probably on your way to building an innovative culture within your organisation or agency.

If you cannot, then be afraid…be VERY afraid!

How does your company define innovation? Is it consistent across the company?

Are you focused more on “generating ideas” or “finding solutions” to problems worth solving?

What is the role of your leadership team in driving innovation? Do they see themselves as innovators?

Is “innovation” listed in most employees’ job description? If not, why not?

How are employees encouraged or incentivised to be innovative?

How easy is it for your customers to contribute? Do you jointly develop solutions?

Does innovation suffer because your leadership team require immediate revenues streams and returns?

If failure is recognised as a necessary component of risk, how does your company deal with it?

Who in the company is responsible for throwing the organisation off-balance, or at least looking at things differently?

How does your company ensure difficult, uncomfortable information is not ignored?

What is the “tomorrow problem” your company needs to begin working on today?